NBA CENTER

Agon was engaged to assist with the NBA Center Wuqing, which is NBA’s first-of-its kind branded destination in China. Covering 12,000 square meters in the middle of the large New Water Town multi-use complex, the NBA Center lends an outlet to expand its internationalism and promises to continue to excite its fans abroad. Agon’s professionalism and extensive experiences in club membership planning, technical assistance planning, and management consulting provided key direction in its preopening phase.